In search of optimal management of the purchasing–marketing...

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Production Planning & Control 2019 / 09

In search of optimal management of the purchasing–marketing interface for new product development

González-Zapatero, Carmen, González-Benito, Javier, Lannelongue, Gustavo, Riedel, Johann C. K. H.
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Language:
english
Journal:
Production Planning & Control
DOI:
10.1080/09537287.2019.1663289
Date:
September, 2019
File:
PDF, 1.39 MB
english, 2019
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