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Journal of Business Ethics 2019 / 9

Addressing the Ethical Challenge of Market Inclusion in Base-of-the-Pyramid Markets: A Macromarketing Approach

Aiyar, Anaka, Venugopal, Srinivas
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Language:
english
Journal:
Journal of Business Ethics
DOI:
10.1007/s10551-019-04275-9
Date:
September, 2019
File:
PDF, 1.28 MB
english, 2019
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