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Journal of Retailing 2019 / 9

Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice

Chen, Huan, Pang, Jun, Koo, Minkyung, Patrick, Vanessa M.
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Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2019.08.003
Date:
September, 2019
File:
PDF, 1.13 MB
english, 2019
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