Communicating brand biographies effectively: the role of...

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Journal of the Academy of Marketing Science 2019 / 9

Communicating brand biographies effectively: the role of communication source

Tezer, Ali, Bodur, H. Onur, Grohmann, Bianca
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Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-019-00689-z
Date:
September, 2019
File:
PDF, 2.65 MB
english, 2019
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