Examining Drivers of Brand Community Engagement: The...

Sustainability 2019 / 08 Vol. 11; Iss. 17

Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics

Wang, Jintang, Liao, Junyun, Zheng, Shiyong, Li, Biqing
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Volume:
11
Language:
english
Journal:
Sustainability
DOI:
10.3390/su11174672
Date:
August, 2019
File:
PDF, 493 KB
english, 2019
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