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Effects of celebrity endorsement on firms’ competition: from industrial organisation perspective
Wang, Chan, Chen, You-hua, Nie, Pu-yan, Wang, X. HenryVolume:
32
Language:
english
Journal:
Economic Research-Ekonomska Istraživanja
DOI:
10.1080/1331677x.2019.1661002
Date:
January, 2019
File:
PDF, 1.87 MB
english, 2019