Improving Product Abandonment Decisions

Journal of Marketing 1972 / 04 Vol. 36; Iss. 2

Improving Product Abandonment Decisions

Hamelman, Paul W., Mazze, Edward M.
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Volume:
36
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224297203600205
Date:
April, 1972
File:
PDF, 903 KB
english, 1972
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