On Implementing the Door-in-the-Face Compliance Technique...

Journal of Marketing Research 1980 / 05 Vol. 17; Iss. 2

On Implementing the Door-in-the-Face Compliance Technique in a Business Context

Mowen, John C., Cialdini, Robert B.
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Volume:
17
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378001700210
Date:
May, 1980
File:
PDF, 848 KB
english, 1980
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