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Impact of branding and product augmentation on decision making in the B2B market
Alexander, N. S., Bick, G., Abratt, R., Bendixen, M.Volume:
40
Language:
english
Journal:
South African Journal of Business Management
DOI:
10.4102/sajbm.v40i1.531
Date:
March, 2009
File:
PDF, 180 KB
english, 2009