Do Messages Spread Widely Also Diffuse Fast? Examining the Effects of Message Characteristics on Information Diffusion
Zhu, Xun, Kim, Youllee, Park, HaseonLanguage:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2019.09.006
Date:
September, 2019
File:
PDF, 997 KB
english, 2019