The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats
Wojdynski, Bartosz W., Evans, Nathaniel J.Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2019.1658438
Date:
September, 2019
File:
PDF, 2.04 MB
english, 2019