Engagement in the Online Brand Community: Impacts of...

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Journal of International Consumer Marketing 2019 / 09

Engagement in the Online Brand Community: Impacts of Cultural Traits

Le, Long Hoang, Duong, Giang Huong
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Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2019.1649992
Date:
September, 2019
File:
PDF, 1.26 MB
english, 2019
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