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Customers\' Attitude and Perception about Ethnocentrism-application of Consumer Ethnocentrism Scale (CETSCALE)
Renganathan, R., Sukumaran, A.K.S., Balachandran, S.Volume:
9
Language:
english
Journal:
Research Journal of Applied Sciences, Engineering and Technology
DOI:
10.19026/rjaset.9.2627
Date:
April, 2015
File:
PDF, 171 KB
english, 2015