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IIMB Management Review 2019 / 7

Deposing Critical Discourse in Indian Corporate Commercials: Reframing the Behavioucomonics of the Emerging Markets

Bharadwaj, Apoorva, Rath, Pragyan
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Language:
english
Journal:
IIMB Management Review
DOI:
10.1016/j.iimb.2019.07.018
Date:
July, 2019
File:
PDF, 1.05 MB
english, 2019
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