The influence of coupon duration on consumers’ redemption...

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European Journal of Operational Research 2019 / 8

The influence of coupon duration on consumers’ redemption behavior and brand profitability

Zhang, Zelin, Ma, Minghui, Popkowski Leszczyc, Peter T.L., Zhuang, Hejun
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Language:
english
Journal:
European Journal of Operational Research
DOI:
10.1016/j.ejor.2019.08.029
Date:
August, 2019
File:
PDF, 703 KB
english, 2019
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