A Market Share Theorem

Journal of Marketing Research 1975 / 05 Vol. 12; Iss. 2

A Market Share Theorem

Bell, David E., Keeney, Ralph L., Little, John D. C.
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Volume:
12
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377501200202
Date:
May, 1975
File:
PDF, 755 KB
english, 1975
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