The Perceived Fit between Instagram Influencers and the Endorsed Brand
Breves, Priska Linda, Liebers, Nicole, Abt, Marina, Kunze, AnnikaLanguage:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-2019-030
Date:
August, 2019
File:
PDF, 464 KB
english, 2019