The ivory tower and the street: How researchers defined country image over four decades and what consumers think it means
Lu, Irene R.R., Kwan, Ernest, Heslop, Louise A., Thomas, D. Roland, Cedzynski, MarzenaVolume:
105
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2019.07.030
Date:
December, 2019
File:
PDF, 5.33 MB
english, 2019