Brand heritage as a temporal perception: conceptualisation,...

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Journal of Marketing Management 2019 / 09

Brand heritage as a temporal perception: conceptualisation, measure and consequences

Pecot, Fabien, Valette-Florence, Pierre, De Barnier, Virginie
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Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2019.1667414
Date:
September, 2019
File:
PDF, 1.88 MB
english, 2019
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