How Informative are the Prime Time Television Commercials...

How Informative are the Prime Time Television Commercials in India?

Axinn, Catherine N., Krishna, Vijay
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Volume:
20
Language:
english
Journal:
Media Asia
DOI:
10.1080/01296612.1993.11727101
Date:
January, 1993
File:
PDF, 615 KB
english, 1993
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