Personality Correlates of Innovative Buying Behavior

Journal of Marketing Research 1970 / 05 Vol. 7; Iss. 2

Personality Correlates of Innovative Buying Behavior

Bruce, Grady D., Witt, Robert E.
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Volume:
7
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377000700218
Date:
May, 1970
File:
PDF, 491 KB
1970
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