Visual attention to the main image of a hotel website based...

Journal of Retailing and Consumer Services 2020 / 01 Vol. 52

Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study

Espigares-Jurado, Francisco, Muñoz-Leiva, Francisco, Correia, Marisol B., Sousa, Carlos M.R., Ramos, Célia M.Q., Faísca, Luís
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Volume:
52
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2019.101906
Date:
January, 2020
File:
PDF, 661 KB
2020
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