The Valence Model Unveiled: Critique and Alternative...

Annals of the International Communication Association 1981 / 12 Vol. 5; Iss. 1

The Valence Model Unveiled: Critique and Alternative Formulation

McPhee, Robert D., Scott Poole, M., Seibold, David R.
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Volume:
5
Language:
english
Journal:
Annals of the International Communication Association
DOI:
10.1080/23808985.1981.11923849
Date:
December, 1981
File:
PDF, 1.24 MB
english, 1981
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