Creating fans from scratch: A qualitative analysis of child consumer brand perceptions of a new sport team
Reifurth, Katherine R.N., Wear, Henry T., Heere, BobLanguage:
english
Journal:
Sport Management Review
DOI:
10.1016/j.smr.2019.07.003
Date:
August, 2019
File:
PDF, 2.44 MB
english, 2019