Using a two-part mixed-effects model for understanding daily, individual-level media behavior
Blozis, Shelley A., Villarreal, Ricardo, Thota, Sweta, Imparato, NicholasLanguage:
english
Journal:
Journal of Marketing Analytics
DOI:
10.1057/s41270-019-00062-7
Date:
September, 2019
File:
PDF, 1.34 MB
english, 2019