Consumer perceived value, involvement, trust,...

Consumer perceived value, involvement, trust, susceptibility to interpersonal influence, and intention to participate in online group buying

Sharma, Varinder M., Klein, Andreas
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Volume:
52
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2019.101946
Date:
January, 2020
File:
PDF, 570 KB
english, 2020
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