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Luxury Single- versus Multi-Brand Stores: The Effect of Consumers’ Hedonic Goals on Brand Comparisons
Desmichel, Perrine, Kocher, BrunoLanguage:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2019.09.002
Date:
September, 2019
File:
PDF, 1.20 MB
english, 2019