Analysis of mediation effect of country-of-origin image on...

International Journal of Business and Data Analytics 2019 Vol. 1; Iss. 1

Analysis of mediation effect of country-of-origin image on brand equity

Jain, Vishal, Bariar, Shalini
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Volume:
1
Year:
2019
Language:
english
Journal:
International Journal of Business and Data Analytics
DOI:
10.1504/IJBDA.2019.098828
File:
PDF, 309 KB
english, 2019
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