![](/img/cover-not-exists.png)
When partners divorce: understanding consumers’ reactions to partnership termination in cause-related marketing programs
Aghakhani, H., Carvalho, S. W., Cunningham, P. H.Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2019.1648139
Date:
September, 2019
File:
PDF, 1.97 MB
english, 2019