Age, Gender, Status and the Response to the British Telecom...

International Journal of Advertising 1987 / 01 Vol. 6; Iss. 4

Age, Gender, Status and the Response to the British Telecom Share Campaign

Guirdham, Maureen, Tan, Siew Choo
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Volume:
6
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.1987.11107035
Date:
January, 1987
File:
PDF, 967 KB
1987
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