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Intertextuality as a strategy of glocalization: A comparative study of Nike’s and Adidas’s 2008 advertising campaigns in China
Li, SongqingVolume:
2019
Language:
english
Journal:
Semiotica
DOI:
10.1515/sem-2017-0134
Date:
October, 2019
File:
PDF, 9.06 MB
english, 2019