The effect of celebrity physical attractiveness and trustworthiness on consumer purchase intentions: A study on Nigerian consumers
Onu, C. A., Nwaulune, J., Adegbola, E.A., Nnorom, G.Year:
2019
Language:
english
Journal:
Management Science Letters
DOI:
10.5267/j.msl.2019.7.009
File:
PDF, 811 KB
english, 2019