Traits and peculiarities of different brand hate behaviours

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Journal of Strategic Marketing 2019 / 10

Traits and peculiarities of different brand hate behaviours

Curina, Ilaria, Francioni, Barbara, Cioppi, Marco, Savelli, Elisabetta
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2019.1676293
Date:
October, 2019
File:
PDF, 1.55 MB
english, 2019
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