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Using virtual reality to promote the university brand: When do telepresence and system immersion matter?
Shen, Jie(Doreen), Wang, Yanyun(Mia), Chen, Chen(Crystal), Nelson, Michelle R., Yao, Mike Z.Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2019.1671480
Date:
October, 2019
File:
PDF, 2.35 MB
english, 2019