From Oldie to Goldie: Humanizing Old Produce Enhances Its...

Journal of the Association for Consumer Research 2019 / 10 Vol. 4; Iss. 4

From Oldie to Goldie: Humanizing Old Produce Enhances Its Appeal

Koo, Minkyung, Oh, Hyewon, Patrick, Vanessa M.
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Volume:
4
Language:
english
Journal:
Journal of the Association for Consumer Research
DOI:
10.1086/705032
Date:
October, 2019
File:
PDF, 7.09 MB
english, 2019
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