Re-positioning customer loyalty in a fast moving consumer goods market
Sundström, Malin, Hjelm-Lidholm, SaraLanguage:
english
Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2019.09.004
Date:
October, 2019
File:
PDF, 719 KB
english, 2019