Effects of hotel website photographs and length of textual...

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Effects of hotel website photographs and length of textual descriptions on viewers’ emotions and behavioral intentions

Bufquin, Diego, Park, Jeong-Yeol, Back, Robin M., Nutta, Marco W.W., Zhang, Tingting
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Journal:
International Journal of Hospitality Management
DOI:
10.1016/j.ijhm.2019.102378
Date:
September, 2019
File:
PDF, 714 KB
2019
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