Screening New Product Ideas — A Two-Phase Approach

Research Management 1976 / 03 Vol. 19; Iss. 2

Screening New Product Ideas — A Two-Phase Approach

Locander, William B., Scamell, Richard W.
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Volume:
19
Journal:
Research Management
DOI:
10.1080/00345334.1976.11756340
Date:
March, 1976
File:
PDF, 3.67 MB
1976
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