Impact of privacy concerns on resistance to smart services:...

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Impact of privacy concerns on resistance to smart services: does the ‘Big Brother effect’ matter?

Mani, Zied, Chouk, Inès
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Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2019.1667856
Date:
September, 2019
File:
PDF, 1.74 MB
2019
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