Optimal display-ad allocation with guaranteed contracts and supply side platforms
Rhuggenaath, Jason, Akcay, Alp, Zhang, Yingqian, Kaymak, UzayVolume:
137
Journal:
Computers & Industrial Engineering
DOI:
10.1016/j.cie.2019.106071
Date:
November, 2019
File:
PDF, 1.84 MB
2019