Are Low Price and Price Matching Guarantees Equivalent? The Effects of Different Price Guarantees on Consumers’ Evaluations
Verma, Swati, Guha, Abhijit, Biswas, Abhijit, Grewal, DhruvJournal:
Journal of Retailing
DOI:
10.1016/j.jretai.2019.07.001
Date:
August, 2019
File:
PDF, 948 KB
2019