Can Brands Circumvent Marketing Regulations? Exploiting...

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Marketing Science 2019 / 10

Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets

Lu, Yan, Mitra, Debanjan, Musto, David, Ray, Sugata
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Journal:
Marketing Science
DOI:
10.1287/mksc.2019.1165
Date:
October, 2019
File:
PDF, 978 KB
2019
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