Beyond outcomes: How regulatory focus motivates consumer...

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Consumer Psychology Review 2019 / 08

Beyond outcomes: How regulatory focus motivates consumer goal pursuit processes

Higgins, E. Tory, Nakkawita, Emily, Cornwell, James F. M.
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Language:
english
Journal:
Consumer Psychology Review
DOI:
10.1002/arcp.1052
Date:
August, 2019
File:
PDF, 837 KB
english, 2019
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