Media influences on consumption trends: Effects of the film...

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International Journal of Research in Marketing 2019 / 10

Media influences on consumption trends: Effects of the film Food, Inc. on organic food sales in the U.S.

Ma, Junzhao, Seenivasan, Satheesh, Yan, Bingyu
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Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2019.08.004
Date:
October, 2019
File:
PDF, 605 KB
english, 2019
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