Modeling Advertisers' Willingness to Pay in TV Commercial...

Modeling Advertisers' Willingness to Pay in TV Commercial Slot Auctions

Shi, Yang, Zhao, Ying
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Volume:
48
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2019.05.005
Date:
November, 2019
File:
PDF, 485 KB
english, 2019
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