Examining consumer attitudes towards retailers' m-commerce...

Journal of Business Research 2020 / 01 Vol. 106

Examining consumer attitudes towards retailers' m-commerce mobile applications – An initial adoption vs. continuous use perspective

McLean, Graeme, Osei-Frimpong, Kofi, Al-Nabhani, Khalid, Marriott, Hannah
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Volume:
106
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2019.08.032
Date:
January, 2020
File:
PDF, 820 KB
2020
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