Emerging Market Footholds and Knowledge: An Examination of New Product Launch Performance
Jenkins, Matthew T., Craighead, Christopher W., Holcomb, Mary C., Munyon, Timothy P., Ketchen, David J., Eckerd, StephanieLanguage:
english
Journal:
Journal of Business Logistics
DOI:
10.1111/jbl.12229
Date:
October, 2019
File:
PDF, 1.16 MB
english, 2019