Are Three-Point Scales Always Good Enough?

Journal of Marketing Research 1972 / 11 Vol. 9; Iss. 4

Are Three-Point Scales Always Good Enough?

Lehmann, Donald R., Hulbert, James
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Volume:
9
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377200900416
Date:
November, 1972
File:
PDF, 451 KB
english, 1972
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