Advertising-Selling Interactions: An Attribution Theory...

Advertising-Selling Interactions: An Attribution Theory Experiment

Swinyard, William R., Ray, Michael L.
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Volume:
14
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377701400408
Date:
November, 1977
File:
PDF, 977 KB
english, 1977
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