Studying the association of online brand importance with...

Tourism Management Perspectives 2020 / 01 Vol. 33

Studying the association of online brand importance with museum visitors: An application of the semantic brand score

Fronzetti Colladon, Andrea, Grippa, Francesca, Innarella, Rosy
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Volume:
33
Language:
english
Journal:
Tourism Management Perspectives
DOI:
10.1016/j.tmp.2019.100588
Date:
January, 2020
File:
PDF, 642 KB
english, 2020
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